You-Cheng Chang, Zheng-Hao Lai from Department of Leisure and Recreation Management of Asia University led twelve
students to participate in 2018 Third Innovation Cup National College Campus Creative Innovation and Entrepreneurship Competition.
They use “銀髮魔術 贏向樂齡” as their topic, and won a gold medal of Online Popularity and a bronze medal of Social Concern. In addition,
“這ㄒㄧㄤ有禮” won the Excellence Award of Product Marketing Strategies (PMA). “山小株茶禮盒” won the Excellence Award of Innovation and Entrepreneurship.
“速直播─吃喝玩樂Go！” won the Honorable Mention of Innovation and Entrepreneurship.
Figure: Mr. You-Cheng Chang (Right) and Mr. Zheng-Hao Lai (Left) with members of “銀髮魔術 贏向樂齡”
The competition was divided into four groups. There are 1076 teams from five countries and 113 schools participating in this competition. 40 teams were nominated
to the final last December, and the final was held one week after (Dec. 27th) in Chihlee University of Technology.
Ming-Kui Yuan, Yi-Ling Chu, Yi-Ting Wang, and Ying-Zhen Lai joined the final with the topic of “銀髮魔術 贏向樂齡”.
Their core concept is magic tutorial. They established an “Immortal Magic Club”, and efficiently help the elders improve individual values and build social connections.
They overcame all the obstacles and won the judge’s favor, and they finally won two gold medals and one bronze medal.
Figure: “銀髮魔術 贏向樂齡”, winner of the bronze medal, and the judges