Innovation Incubation Center of Asia University assisted the entrepreneurial team 「自思創造」(Think Creative) on the “A little monsters” special exhibition to become a new check-in location in Taichung.
“Creating an aesthetic experience in space with creativity, converting the experience into brand marketing tool”, Innovation Incubation Center of Asia University assisted the entrepreneurial team「自思創造」(Think Creative) receiving five hundred thousand subsidy from the u-start entrepreneurship project by Ministry of Education, in order to change the old community to become a top new check-in location in Taichung area.
Two graduate students of Asia University said, the purpose of having the idea of a fictional character “A little monsters” is to convey the HONEST imagination for young people through special exhibition. An orange big balloon, erected in front of an old house in a model community in Taichung City has became a check-in location for the internet celebrities on instagram.
Besides the orange big balloon in front of the old house, there are a ball pool full of small orange balls and also a pinball in the house. Related products of “A little monsters”, including limited edition baseball caps and postcards are selling in the exhibition.
The team of「自思創造」(Think Creative) has included the application of technology such as AR and VR, in addition, collaborating with the teams of music, history and culture, in order to construct a cultural exhibition, combined with the needs of enterprises on innovative marketing, to solve the problem of idle space, to help enterprises on effective content marketing, enhance brand value and market share, while changing the negative impression of people for the idle space.
圖說：The orange big balloon erected in front of the old house.